Ownership M&J was constructed from Philadelphia, Pennsylvania lawyers, doctors, and marketing men. It turned out a subsidiary of SmithKline & French Laboratories. SmithKline & French made Thorazine, Compazine, Dexedrine, Eskatrol, and most notably, Contac. M&J was sometimes criticized for concentrating its marketing in pharmacy. Nevertheless it felt that such type of basic strategy would enable it to best benefit from its capabilities. Product line An ideal customer about what marketing focused is a young woman, 20 to 25. She is a young businesswoman, co-ed, or young married. She was likely a trend setter and also a heavy cosmetics user. Love Cosmetics' first line of items included Love's Fresh Lemon Cleanser, Lovelids eyeshadow, and Eau De Love. The aforementioned came in a 6 oz. bottle. In all of the there has been eleven products, and with the inclusion of shades, they numbered forty-three. Loveshines was the enjoyment stick to contour and color the eye area, face, your entire other kissable little curves and hollows. Lipsticks were called Lovesticks. All the queue was Love's Basic Moisture, Love's Somewhat Color, Love's Transparent Powder, Love's Just a little Cover, Love's Liner, Love's Mascara, and Lovelids. The latter was eyeshadow which includes a container the same shape as a plastic eyeball. The firm considered eyeshadows of waking time really should be in neutral shades, specifically taupe, russet, heather, or olive green. Nighttime was more fitted to deeper, though not brighter colors, especially purple, plum, or teal. During the early 1976 Love Cosmetics started marketing Purple Sage, Tumbleweed, and Prairie Dawn eyeshadow shades. In April 1974 Love Cosmetics started have a type Baby Soft products designed for adults. The points were scented which has an innocent fragrance in most cases connected with babies. It has your baby soft talc, a physique lotion, plus a foam bath. An advertising slogan read sexy in an special way. Baby Soft products were priced from $2 to $2.75. 1975 would have been a busy year within the cosmetics industry aided by the introduction of fragrances by competing firms. Love Cosmetics' new scent was called Daisy L. Advertising Peter Godfrey, president of Menley & James, announced in May 1976 that he or she was seeking a smaller advertising firm to exchange Wells, Rich, Green. The parting was friendly but necessary as a consequence of increase of Wells Lawrence's firm. It had become too big because of it to grant Love Cosmetics' account a persons vision it required. Wells, Rich, Green began to represent Max Factor of L . a ., California in April 1977. Altman, Stoller, Weiss represented Love Cosmetics for two main years before M&J switched within the Jan Zwiren Agency of Chicago, Illinois. Zwiren was formerly vp for the consumer products division of Helene Curtis Industries. Previous to this she caused M&J to advertise Love Cosmetics. The SFM Media Service Corporation continued to coordinate media planning and buying to your Love Cosmetics line. Buyout In May 1980 Menley & James applied for binding agreement with Chattem of Chattanooga, Tennessee, to find its Love Cosmetics business. Terms wasn't revealed. References ^ a b c d e Menley & James Turns Person to love 1969 Style, Texas Times, January 26, 1969, Page F16. ^ a b Advertising: Menley Subscribes Della Femina, California Times, August 21, 1970, Page 57. ^ a b It's Apple-Scented And For the Hair, New york city Times, March 18, 1974, Page 34. ^ Sales 'Love' Cosmetics, The big apple Times, November 8, 1970, Page 420. ^ Facing About Fall, Big apple Times, August 24, 1975, Page 210. ^ ...and another word about color, New york city Times, February 29, 1976, Page 205. ^ Advertising: Heady Success for Fragrances, California Times, January 2, 1976, Page 44. ^ Menley and Wells Parting, New york city Times, May 21, 1976, Page 96. ^ Max Factor Chooses Wells, Rich, Greene, Texas Times, April 25, 1977, Page 40. ^ SFM Continue Cosmetics Media Planning, Texas Times, February 2, 1979, Page D11. ^ Company Briefs, New York Times, May 20, 1980, Page D4. External links Love Cosmetics 1973 Advertisement at You Tube Mary Wells Lawrence at Cladvertising.org v d e Cosmetics Products Lips Lipsticks Lip liner Lip plumper Lipstick Face Concealer Foundation Face powder Rouge Bindi Thanaka Tilaka Cleanser-Toner-Moisturizer Eyes Eye liner Eye shadow Kohl Mascara Other Shampoo-Conditioner-Styling cream Nail polish Anti-aging cream Body powder Cold cream Sindoor Ingredients International Nomenclature of Cosmetic Ingredients Number of ingredients Related topics Cosmetic advertising Hair and facial salon Spa Cosmetology Reputation of cosmetics Treatments Cosmetic plastic surgery Botox Facial Bleaching Manicure Pedicure Uncomfortable (Waxing-Threading) Hairstyling Big companies Almay Anoo's Artistry Aveda Avon Bath & Body Works Biotherm Bobbi Brown Your body Shop Bonne Bell Burt's Bees Cargo Carol's Daughter Clarins Clinique CoverGirl Creme 21 Daigaku Honyaku Center Dr. Hauschka Eden Allure Elizabeth Arden Este Lauder Faberg Hard Candy Helena Rubinstein Kanebo Ltd. Kao Corporation Kevyn Aucoin Kiehl's Lancme Laneige Laura Mercier Lise Watier L'Oral L'occitane Love Cosmetics Lush MAC Cosmetics Mary Kay Max Factor Maybelline ModelCo NARS Natural Wonder Neal's Yard Remedies Neutrogena Nexxus Nivea Open Sundaes Oriflame Origins Red Earth Revlon Richard Hudnut Rimmel Sephora Shiseido Shu Uemura SK-II Stila Tom Ford Beauty Trish McEvoy Ulta Urban Decay Vichy Victoria's Secret Vie in your house Wella Yves Rocher Categories Chemicals Companies People History Categories: Cosmetics companies of america | Companies located in Philadelphia, Pennsylvania | Past of cosmetics | Companies established in 1969 | 1970s fashion | Defunct companies located in Pennsylvania
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